A website is a business’s first impression. It’s the first thing potential clients see when looking for a company, and it’s where they’ll get an idea of how professional you are in every aspect of your business.
A bad website design can hurt your brand and reputation, as 3 out of 4 consumers assess the credibility of a business by examining its website design. So make sure yours is on point to help attract more clients:
Improves branding and recognition.
Branding is a big deal. It’s how you want your company to be perceived by potential clients and customers, and it’s important that your brand stands out in a positive way.
Your website is one of the best ways to do this since it’s an opportunity to showcase what makes your business unique. If you’re not sure where to start with branding, here are some guidelines in creating a consistent and memorable brand experience:
Think about the overall feeling you want to create with your brand. Do you want it to be fresh and fun? Serious and trustworthy?
Think about the words that describe your brand. Do you want it to feel modern and sleek? Traditional and elegant?
Think about the colors that best represent your brand’s message. Are they bold and bright or soft and muted?
Website logic enhances user experience.
A website’s logical layout is the foundation on which all other design elements rest. It’s a roadmap for your users, and it helps them navigate your site easily.
A well-designed site is intuitive, so if you carefully plan out your design in advance, you can create a clear path for visitors to follow. This leads to better conversion rates as high as 400%.
Your logical layout should be organized around your primary goals: what you want people to do on your site. You can achieve this goal by creating a simple flow of information that guides users toward their desired action—whether it’s signing up for your newsletter or making an online purchase.
Take note that the average time spent on a website is 1m 26s for B2C companies. But you need to make sure that visitors are spending enough time on your site. If they’re not, then they’re probably not finding what they’re looking for, either.
That’s why it pays off to take time to decide what kind of experience you want visitors to have when they visit your site. How will they navigate through it? What information do they need? What actions would be most beneficial?
Once you have those answers in mind, start sketching out ideas for how things might look on the page before diving into code or templates. That way, when it comes time for implementation, everything will already be laid out according to plan.
Reduces bounce rate.
A high bounce rate indicates that your content is not providing what visitors want or that their experience isn’t enjoyable enough to keep them engaged. Bounce rates can be lowered by making it easier for users who aren’t familiar with technology or social media platforms (such as older people) to navigate through your site’s pages.
Additionally, a high bounce rate can also be due to a lack of information on a page (which means visitors are not getting all the answers they need). If you want people to stay on your site for longer, ensure that each page has all the information and resources needed for users to make an informed decision about your business.
When you’re thinking about your web design, it’s important to remember that people don’t want to spend a lot of time trying to figure out what they should do next. They want clear calls to action on every page and an easy way to contact you when something goes wrong.
If you want to reduce bounce rates, consider adding more content about your business and its offerings. This could be a blog section that gives people information about your industry or niche, or it could be a page of testimonials from happy customers.
Conclusion
If you’re looking to attract more clients and improve your business, then it’s time to invest in a creative web design. You don’t have to spend thousands of dollars on fancy features or flashy animations—instead, focus on creating an intuitive and engaging experience for visitors.
Whether you’re looking for a new website or need some help updating an existing one, LOJO is here for you! For more information about our web design services, call us at (916) 303-4080!
