- Introduction.
- I. Inbound: LOJO’s Approach to Marketing Success
- II. How Do I Benefit from a Digital Marketing Plan?
- III. What Services are Included in LOJO's Digital Marketing Plans?
- IV. What If I Already Have an Internal Marketing Resource?
- V. What Can I Do to Aid in Marketing My Business?
- VI. How are Results Measured?
- VII. What Should I Expect if I Team Up With LOJO?
- VIII. How Much Do Digital Marketing Plans Cost?
- IX. A Final Word on Digital Marketing Plans
Chart a Course for Success
With Our Digital Marketing Plans
An Overview of LOJO’s Digital Marketing Plans
With LOJO’s digital marketing plans, you can tap the galaxy of opportunities for your brand.
With more than 20 years of serving hundreds of small- and medium-sized companies, we make sure that each client gets a highly customized digital marketing plan that reflects their unique business, industry, and target audience. We also take into account the ever-changing consumer sentiment and behavior, so our campaign resonates with people.
As of this writing, most of our clients sign up for a worry-free, full concierge digital marketing solution. With this setup, they can focus more on their core business functions and access a pool of talents without spending a fortune hiring and maintaining their own IT and marketing team.
Jump to a Sector!
Inbound: LOJO’s Approach to Marketing Success
Attract Tools
- Content
- Blogging
- Press Releases
- SEO
- Social Media
- Video
- Ads
- Knowledge Base
Engage Tools
- Newsroom
- Live Chat
- Bots
- Meetings
- Callings
- Social Media
- Marketing Automation
Delight Tools
- Social Media
- Events
- Exclusives
- Feedback
- Inbound Links
- Analytics
- Marketing Automation
At LOJO, we use inbound digital marketing techniques in which everything is centered around your customers. Simply put, we only deliver the right marketing and advertising message to the target market at the right time and in the right place.
We are entirely opposed to the outbound marketing technique in which the only goal is to deliver a sales pitch to the general audience and expect that some of them will be receptive to the message. This outdated technique no longer works as consumers nowadays have tools to block and filter out intrusive marketing campaigns that do not reflect their beliefs and lifestyle nor address their pain points.
By making us your partner, all your digital platforms–i.e., websites, social media, email, mobile sites, mobile apps, blogs, videos, etc.–will adhere to the tenets of inbound marketing: Connect with the target customers, share them your expertise and knowledge, and give them valuable content that will help them solve their pain points.
By giving your target customers “free” but valuable content, e.g., how-to blogs and instructional videos, your brand will stay at the top of their minds, especially when they need immediate solutions to their problems.
How Do I Benefit from LOJO's Digital Marketing Plans?
Without a doubt, your business will succeed with a proper inbound marketing strategy in place. After all, your market is already online. And allowing yourself to be better discovered online opens your doors to a wider, more global market.
We want you to sit with us and tell us about your company, the people behind it, your short- and long-term goals, your target market, what makes your product and service unique, and your competition. All these factors will help us design an inbound marketing campaign that resonates with your customers.
With our digital marketing plans, you can expect growth in your loyal customer base, brand awareness, and ultimately, revenue.
LOJO’s full-service digital marketing plans eliminate the daily burden of running your own online marketing campaign so you can focus on what matters most.
By making us your partner, you can access a pool of talent, ranging from SEO specialists, paid ads experts, SEO copywriters, and editors to social media managers, graphic artists, and IT professionals without breaking the bank.
What Services are Included in LOJO's Digital Marketing Plans?
You’re going to love working with LOJO.
We use cutting-edge marketing tools complemented by our in-depth knowledge of making a real human connection with the customers, allowing you to outperform your competition.
In short, the LOJO digital marketing plan is a comprehensive and worry-free marketing solution for your brand and business.
Meanwhile, the signature LOJO digital marketing plan includes the following:
Campaign Setup
- Full profile build for every defined persona
Personas are the core of all our marketing efforts. We take time to interview you and any associated customers to flesh these personas out as accurate representations of your ideal buyers. That way, our content will resonate and compel your actual prospects to go down the marketing funnel.
- Create a master list of the key needs, questions, and concerns for each stage of the buyers journey.
The three stages of the Buyers Journey are Awareness, Consideration and Decision.
- Create a campaign roadmap
This is where we take the campaign’s goals and objectives and assign required activities, content, and software to achieve the desired results.
Recurring Campaign Activities
No website page goes unturned with our page performance evaluation, where load times, bounce rates, and more are optimized, so they’re squeaky clean, running smoothly, and converting on all cylinders.
- Review site page performance, bounce rates, time on page, etc. – prioritize design needs accordingly.
- Sync design strategy with inbound marketing Road Map
- Edits Include 1-2 updates per month (Approximately 30 min. of updates) as needed to increase conversions.
Note: These updates may include graphic design that is not limited to use only on the website (IE: Social Media graphic creation.)
We utilize social media as a platform to augment the content distribution efforts that are part of your Full-Service plan.
- Basic posting of content created as part of the overall marketing campaign.
Note: Premium social media services are available at an additional cost. This services may include contest creation, and social media account moderation, social media-specific content, social media account augmentation, etc.
Content offers are a prominent lead generation tool that helps your users solve a problem. We base these off of personas, industry research, and your own insights.
Content Offer:
- One new (Minor/1-page) content offer (tip sheet, checklist, etc.) per quarter.
Note: Premium content offer creation is available at an additional charge. Offers could include white papers, 10X landing pages, etc.
- Creation of accompanying blog article
Offer Promotion Campaign:
- Landing page (See the website enhancement section)
- Thank You page (See the website enhancement section)
- Social promo (See the social media section)
- Email promo (See the email marketing section)
- CTA(s) (See the website enhancement section)
Utilizing email ensures your message gets out to your contacts about new articles, press releases, and new content offers.
Email Marketing Includes:
- Creation of 1 newsletter template
- Up to 2 customer mailing list email sends per month as needed.
In addition to the online campaigns created to drive traffic and leads, additional campaigns and promotional offers are often required to drive sales growth.
Additional Campaigns Include:
- Quarterly brainstorming of seasonal and or limited time offers.
Quarterly Campaign Promotion Activities May Include:
- A digital flyer design (See content offers section)
- Graphics and or banner to add to the website (See website enhancement section.)
- Social media graphics (See website enhancement section.)
- Coordination of print/mailing service (Physical printing and mailing is an additional cost.)
- Promotional email send (See email section)
You’ll always be informed of what we’re doing and when we’re doing it. This means regular reports so everything is addressed and we ensure we continue in the right direction as we move forward.
Strategy/Review Sessions Include:
- One call/virtual meeting per month as needed.
- Monthly planned activities/performance reports.
LOJO’s Own Marketing Software
Our marketing software can automate repetitive, time-consuming tasks such as email marketing, ad campaigns, and social media posting. Not only our program improves your efficiency, but it also provides a more personalized, intimate experience for your customers.
If you are expecting growth, marketing automation is the most powerful tool to help you generate leads and sales.
Website Security
Our full-service marketing plan comes with site security audit and deployment of additional measures to protect your site from spam, malware, virus, and other threats.
To further protect your sites from security breaches and attacks, we also offer backup and disaster recovery protocols.
Review Llama
Review Llama, which is LOJO’s own local business review management software, can help you boost your word of mouth marketing. In a nutshell, this program “gently” persuades your happy customers to write awesome reviews on Google, Facebook, and other similar platforms, and at the same time allows you to address negative public reviews and regain the trust of your unhappy clients.
Call Fire Phone Tracking
Your full-service marketing package also comes with CallFire, which is a call tracking service that allows you to sign toll-free numbers to a particular advertising or promotional campaign.
CallFire allows you to see which campaigns yield the best results; thus, you can further fine-tune your marketing strategies.
Regular Reports
Because we believe in transparency, all our clients receive regular reports to see how their campaigns are doing, identify gaps and weaknesses in the marketing efforts, and seize opportunities that will help them grow their sales.
If you have any questions or need a quick update, you can call us at any time, and we will send a more detailed insight report.
You Get A Whole Team
Our digital marketing team includes PPC specialists, SEO experts, copywriters, editors, and content creators; they all work together to create an inbound marketing campaign that makes your target consumers receptive to your message or sales pitch.
- Strategist / Inbound Marketing Consultant (IMC).
- Copywriter.
- Designer.
- Web Developer.*
- Demand Generation Expert (SEO).**
- PPC Expert.***
*Depending on website platform
**With SEO plan addition
***With PPC plan addition
By partnering with us, you get access to the most powerful marketing tools and a pool of talent who can help you drive your online presence, brand awareness, and ultimately, your sales–at a fraction of the cost.
What if I Already Have an Internal Marketing Resource?
Even if you already have an in-house marketing team or a marketing executive, you can still partner with us to further beef up your strategies.
Our digital marketing specialists can examine your campaign and identify any weaknesses and gaps.
For instance, your paid ads might be doing great but your brand and websites are not ranking on Google. In this scenario, we can help you improve your online visibility and customer reach through SEO and content creation.
LOJO can be flexible as far as marketing goes, allowing a great deal of adaptability and resilience.
More importantly, we look for ways to better synergize with your team and any ongoing efforts you might already have.
What Can I Do to Aid in Marketing My Business?
We have worked with hundreds of companies and marketing executives who want to have a more active role in their company’s marketing efforts. We greatly encourage this setup because we believe that our clients’ strength and experience can serve as a wealth of information.
By making us your loyal partner, you can always adjust your level of involvement when it comes to marketing and promotions.
- Get your logo out there.
- Consider using car wrap-arounds, billboards, and printed shirts or knick-knacks bearing your logo or company name.
- Offer special promos regularly.
- Attend industry events and start networking.
- Get yourself invited as a guest or resource speaker.
- Use flyers, brochures, pitch decks, and other similar presentations.
- Develop partnerships with other companies or organizations.
- Get yourself featured on local publications or media outlets.
- Use direct mail and targeted door drops.
- Consider cold calls.
- Visit your clients, dealers, and distributors.
How Are Results Measured?
Compared to traditional mass media, it is significantly easier to measure the results of digital marketing campaigns. For this reason, we establish a baseline or starting point before we start our marketing efforts so our clients can see the progress.
Below is the list of key performance indicators (KPIs) that measure the results of your digital marketing campaigns:
- Number of visitors.
- Number of contacts.
- Number of leads being nurtured.
- Number of conversions or closed sales.
Our reports analysis and insights are based on these above mentioned KPIs. By closely monitoring these critical indicators, we can change, adjust, and fine-tune our marketing strategy.
What Should I Expect if I Team Up With LOJO?
Yes, we’re a digital marketing agency, but we’d like to think we do things a little differently.
Because we are an ardent proponent of inbound marketing in which the online customer is the king, this has also been our guiding principle when partnering with our clients. For this reason, we measure our success based on your success.
We are not just about giving you the most cutting-edge marketing tools and industry knowledge. What really sets us apart is our customer-focused approach that each member of our team will go above and beyond to help you achieve your goals.
A Detail-Oriented Approach
We listen to your company’s unique requirements, history, target market, and the people behind it during our initial marketing consultation. At this stage, our goal is to create your marketing roadmap that will guide you towards success, i.e., sales growth, increasing loyal customer base, and strong online presence and brand awareness.
Once your marketing campaign is up and running, you can contact us any time if you need performance updates or you have recommendations and requests.
A More Personal Touch
Our digital marketing service is centered around our client. Thus, you can always expect transparency, monthly updates, and an open line of communication. You can always get in touch with us if you have questions, issues, and requests.
- Do you need to better understand how digital marketing has changed recently?
- Do you have awesome marketing ideas that you want to include in your overall marketing strategy?
- Do you want to hear our industry insight or opinion on a specific marketing tool or service?
A Commitment to Your Success
We eliminate or at least reduce the daily burden associated with digital marketing; this allows you to focus more on the core functions of your business.
Aside from helping you focus on what matters most, we also make sure that your marketing strategies are in line with the latest developments, recent customer sentiment and behavior, and disruptive events (e.g., global pandemic and economic recession).
Whether you’re a local business owner, a startup, or a company aiming to go international, LOJO’s top-notch talent and “intelligent” technology can help you achieve your business goals.
Get in touch with us at any time.
Even in the age of auto-responders and mass-market call centers, you can still expect a more personal consultation with us here at LOJO.
How Much Does Digital Marketing Plans Cost?
Inbound Digital Marketing Plans
Start at**
$1,300/month
**Starting price includes service only. Bundled software offered at a discounted additional rate.
On-boarding and setup fee apply.
For full details see the Digital Marketing Plan Pricing page.
A Final Word on Digital Marketing Plans
When you sign up for LOJO’S full-service digital marketing plan, it is not just a “service” that you get to access; you also get a dedicated and hard-working team of professionals who excel in their niche field.
At LOJO, we understand that Return on Investment (ROI) is the basis of all digital marketing efforts. Thus, we are hyper-focused on your growth, so we constantly look for new opportunities to help you stand out in a crowded, cutthroat market.
Get in touch with us today and request a marketing consultation from one of our Inbound-certified team members (most likely, it will be Stephen or Eric). We are eager to be your long-term Inbound Marketing Partner.
Talk to Us
We’d really love to hear from you.
Tell us all about your business– your vision for the future, your plans, and which projects you feel passionate about right now. We’d also want to hear about the challenges you face and what else you think you need to take your business to the next level.
We’ll be happy to share our insights and experiences with you and give you our recommendations and suggested courses of action as far as your marketing and promotion efforts go.
