Lately I’ve been playing a certain racecar video game extensively, and it got me thinking about how many similarities web design, web development, and online marketing have with the aspects of automotive racing. Running a business is just like being a racecar driver. And here is my metaphor. Before you can enter a race, you […]
I think creatively, and I also love metaphors. Sometimes it’s difficult to communicate my ideas to others who don’t think like me, so often times I use metaphors to help explain my methods. Take for instance brand cohesiveness. Not everybody understands their brand, but everyone understands clothes; we wear them everyday. Let’s say you hire […]
You’ve probably noticed all the new logos that companies are rolling out, and you’re wondering if it’s time for your company to redesign. Your company’s logo is the company’s public face, sometimes even the first impression a customer gets from your company. If you feel it doesn’t represent your business like it should be, then […]
Once again, the rules of engagement have changed. Customer engagement has been the buzz since the rise of social media integration in branding and in marketing. We cannot deny the fact that nowadays, providing a positive experience for the customer isn’t enough. You might have the best marketing team on the block with a good […]
When getting ready to start up your latest business idea, it is important to keep your logo in mind. Your logo says more about your company than you think; it tells the story of your brand, its culture, behavior and values. But what makes a great logo? How could you identify a great logo if […]
Redesigning your company’s logo doesn’t stop at graphic design. Your logo is the mask your company wears whenever you’re dealing with your consumers. Your company’s logo has the power to build your brand’s identity, thus enabling your customer to remember you amidst the thousands of businesses they encounter every day. Redesigning does not necessarily mean […]
