- Introduction
- I. Do You Have a Growing Business?
- II. The Importance of Marketing Automation Software
- 2.1. LOJO Marketing Automation Software
- 2.2. HubSpot Software Suite
- III. Other Marketing Tools
- 3.1. Review Llama
- 3.2. Mailchimp
- 3.3. Constant Contact
- 3.4. CallFire
- 3.5. QuickBooks Commerce
- 3.6. TeamworkPM
- IV. A Final Word on Marketing Tools & Software
Open Hailing Frequencies
Connect More with Marketing Software and Automation
Which Tools Does LOJO Recommend For Marketing Software and Automation?
Just like Batman’s utility belt and batmobile, and Captain Kirk’s tricorder and phaser, in digital marketing the right tools can also allow you to accomplish more, make better use of your time, and increase your productivity.
At LOJO, we have a roster of digital marketing software and automation tools that can simplify your process, reduce your overhead cost, and ultimately drive your sales.
Below is the list of marketing software and automation tools that we recommend to our clients and partners. (We also use these programs in our digital marketing efforts.)
Do You Have a Growing Business?
If So, You Need To Automate Your Marketing!
Instead of hiring more staff or spreading yourself thin by doing everything yourself (a common mistake of solo entrepreneurs), it is better to automate your marketing. Not only will you accomplish more, but you can also focus more on your core business functions.
Here at LOJO, we anticipate growth and so we prefer marketing tools that are not just efficient but also scalable. In fact, even if you’re still at the early business stage, we recommend that you start designing an inbound marketing strategy that boosts brand awareness and sales.
In a nutshell, marketing automation combines software and strategy in which the main goal is to nurture your target audience with valuable, personalized contents that will delight them and eventually convert them into actual customers.
The benefits of the right marketing automation tools:
- Automating time-consuming, repetitive tasks can increase your marketing efficiency.
- You can better align your sales and marketing goals.
- You can gather relevant information about your leads or target customers, allowing you to personalize your contents and sales pitch.
- Reach more target audience to boost brand awareness and sales.
- Market automation tools allow you to integrate your other services and business functions.
- You can improve your lead conversion and ROI.
The Importance of
Marketing Software and Automation
Marketing automation has leveled the playing field that it has allowed small and medium enterprises or SMEs to compete with bigger, more established companies.
Automation tools are also ideal for side hustlers and solo entrepreneurs who are often burned out for having to wear many hats just to keep their business running. The problem with this setup is that they often overlook the importance of creating a consistent and connected customer experience, which is the goal of these “intelligent” programs.
When it comes to marketing automation tools, we recommend using either of these two:
LOJO Marketing Automation Software
LOJO’S marketing automation is a full-featured, powerful platform that can help you integrate your leads, contacts, and personalized contents.
With our years of experience, we can verify that our tools can reduce your overhead cost, improve sales and productivity, reach more audience, and predict consumer behavior–even on a small budget.
Easiest-to-Use Interface
Time-Saving Automation
Built-In &
3rd-Party CRM
Unlimited
Support
LOJO Marketing Automation Software performs all the time-consuming, mundane marketing tasks such as sending out email, maintaining social media accounts, tracking website interactions, etc. All these processes are then put together in one centralized platform that is easy to manage.
- Email Automation
- Dynamic Form Builder
- Landing Page Builder
- Social Media Management
- Anonymous Visitor Identification
- Personas
- Dynamic Emails & Landing Pages
- Blog Builder
- Dynamic Lists/Segmentation
- Lead Scoring
- More About LOJO Marketing Automation Software Features
Behavioral-Based Email Automation.
Put an end to “email blasts” and start conversations that lead to conversions. Go beyond the functionality of traditional email service providers (ESPs) with “after-the-click” tracking for truly personal messaging. Send every lead just the right information at critical points in their unique buying process. Notify salespeople to act at just the right time.
Dynamic Forms Built for Conversion.
Build, customize and reorder fields effortlessly with the sleek drag-and-drop editor. Our dynamic forms autocomplete fields for known visitors to improve conversion and look great on any site with custom CSS. Additionally, you can even map fields from 3rd-party and native forms.
Engage Leads at Critical Points.
Our powerful, easy-to-use visual workflow builder simplifies marketing automation. Use branching logic to engage leads at critical points in their unique buying journeys. Indeed customizable buyer personas make targeted messaging easy. Receive a list of each day’s hottest leads right to your inbox, and act at just the right time to convert them to sales. Identify hot prospects with lead scoring based on engagement, page tracking, fit and more. Widen your funnel with powerful tools built to convert leads to sales.
VisitorID Identifies More Leads.
Identifying 2x as many visitors to your site is just the beginning. Use behavioral-based tracking to truly understand what motivates each click. Receive a list of the day’s hottest leads through your inbox and take action at the right time to convert to sales.
Built-in and 3rd-party CRM.
Track opportunities from creation to close with a bird’s eye view of your pipeline. Create custom deal stages, fields, filters and more to manage your unique sales process. Of course, you can always two-way sync data between LOJO’s software and your 3rd-party CRM of choice.
Landing Pages That Convert.
Build powerful landing pages and landing page funnels that transform visitors into leads. Drive more conversions with dynamic web content that changes based on visitors’ interests and attributes. Create pages with a sleek WYSIWYG interface and point and click components. Deliver results quickly without coding or a developer and without touching your website.
Get Blogging in Minutes.
Launch a blog in no time flat with a convenient blog builder that allows you to manage and publish posts with ease. Extend the reach of your content with RSS email syndication that automatically sends new posts to a list at preset intervals and a built-in widget that makes it easy for visitors to share your content on social media.
Cut Through the Noise.
With accurate and relevant data, you can make key decisions. Slice and dice powerful metrics into customized reports. Understand end-to-end ROI and share essential information with your team, clients, and customers.
Connected and Flexible.
Connect to hundreds of 3rd-party software providers with our APIs and Zapier integration. Truly make LOJOs Marketing Software your own by rebranding emails. Rest assured your data is safe on our encrypted, secure and scalable platform.
Fully Integrated Social Media Management.
Go beyond publishing and monitoring, and turn social interactions into meaningful conversations that generate sales. LOJO’s platform offers features you expect from a social management solution, plus powerful conversion tools you can only get with fully integrated marketing automation. Trigger automation and lead scoring rules based on social interactions. Measure end-to-end ROI of integrated marketing campaigns.
Buyer Persona Development
- Full profile build for every defined persona.
Personas are the core of all our marketing efforts. For that reason, we take time to interview you and any associated customers to flesh these personas out as accurate representations of your ideal buyers. Therefore, our content will resonate and compel your actual prospects to go down the marketing funnel.
Buyers Journey Creation
- Create a master list of the key needs question and concerns for each stage of the buyer’s journey.
The three stages of the Buyer’s Journey are Awareness, Consideration and Decision.
Campaign Road Map Creation
- Create a campaign roadmap
- Content Calendar
Here is where we take the campaign’s goals and objectives to assign required activities, content, and also, software to achieve the desired results.
Email Newsletter Creation
- Creation of 1 newsletter template
Set up a company-branded newsletter to keep in touch and create loyalty with your client base.
Contact List Clean Up/Import
- First, LOJO will take the provided email contacts and run the list through an email verification program to then ensure email deliverability.
- Finally, once the list has been scrub, it will be upload into the marketing automation/email software program.
Analytics Install
- Installation of Google Analytics and or Facebook Pixel (Depending on where the traffic from the emails is being routed.)
Landing Page Creation
- After all, LOJO will set up (1) a specific landing page for an email (or other) campaign (as needed)
Note: Additional landing pages can also be created as part of the Content/Offer creation or quoted as needed.
Content Offer Includes:
- 1 new (Minor/1-page) content offer (tip sheet, checklist, etc.) per quarter.
Note: Premium content offer creation is available at an additional charge. Offers could include white papers, 10X landing pages, etc.
- Creation of accompanying blog article.
Offer Promotion Campaign:
- Landing page (See the website enhancement section)
- Thank You page (See the website enhancement section)
- Promote in a post on Social Platforms.
- Email promo (See the email marketing section)
- CTA(s) (See the website enhancement section)
** Additional content offers can be added as needed on an a-la-carte basis.
Blogging Activities Include:
- 1 blog articles/mo
Each article is fully keyword optimized and contains citations and internal links as applicable. It is also run through software to check for spelling and grammar.
- Refresh the editorial calendar for content creation and management on a quarterly basis.
- Posting of the Blog or content snippet to Social Media.
** Additional content creation can be added as needed on an a-la-carte basis.
Social Media Management Includes:
- Basic posting of content created as part of the overall marketing campaign. (See Blog and Content Offer sections.)
Note: Premium social media services are available at an additional cost. These services may include things such as contest creation, social media account moderation, social media-specific content, social media account augmentation, etc.
Website Enhancement Includes:
- Sync design strategy with inbound marketing Road Map.
- Review of site page performance – prioritize design needs accordingly. For example: Form creation, landing page creation, and also, conversion optimization.
- Edits Include 1-2 updates per month (Approximately 1-2 hours of updates) as needed.
Note: These updates may include graphic design that is not limited to use only on the website (IE: Social Media graphic creation.)
Email Marketing Includes:
- The email content creation for 1 email, LOJO will provide (up to) 2 unique images per email campaign template created.
- Arrangement and integration of any client-provided content.
- 1 email campaign sent (per month as needed). Campaigns consist of an email created and sent to a designated customer recipient list.
Text Message Marketing Includes:
- Creation and implementation of 1 text message marketing campaigns per month.
Note: Text message and keyword rates apply and are additional to the plan.
Workflows / Lead Nurturing Creation Includes:
- Setting up and activation of 2 workflows within the marketing automation software. Also, workflows include trigger points and corresponding actions taken as a result of the triggers being met.
Additional Campaigns Include:
- Quarterly brainstorming of seasonal and or limited time offers.
Quarterly Campaign Promotion Activities May Include:
- A digital flyer design (See content offers section)
- Graphics and or banner to add to the website (See website enhancement section.)
- Social media graphics (See website enhancement section.)
- Coordination of print/mailing service (Physical printing and mailing is an additional cost.)
- Promotional email send (See email section)
Marketing Software Support Includes:
- Screen Share training available upon request. (1 a month)
- Phone call support as needed.
Strategy/Review Sessions Include:
- 1 call/virtual meeting per month as needed.
- Monthly planned activities/performance reports.
LOJO’s Marketing Software
- The plan includes a discount on 1 license for a monthly subscription to LOJO’s marketing automation software.
Note: Also, the client can choose to upgrade marketing software to HubSpot with a separate plan/agreement and an additional charge.
- Full setup and utilization of LOJO or HubSpot software/tools for maximum efficiency.
- Software training for all relevant internal staff.
- CRM setup/integration.
SOFTWARE FEATURES
- Full Marketing Automation
- Blog Builder
- Dynamic Form Builder
- Campaign Tracking
- Dynamic Landing Pages
- Reporting and Analytics
- Behavior-Based Email
- CRM & Sales Automation
- Anonymous Visitor ID
The LOJO Marketing software package has 100,000 contacts free and up to 30,000 email sends per month.
Note: Any add-on services will incur additional fees that will be reflected in each billing cycle.
Take into account, LOJO’s Software packages are independent of all other marketing plans and services.
And so, these plans are billed separately and are performed on a month-to-month commitment.
All other plans and services are locked in for the stated period of the marketing contract.
(Optional) Marketing Software Ad-Ons:
Sales Dialer – Log calls in your customer’s profile
Mail Sync – Log emails in your customer profile
Review Llama
- The plan includes a discount on 1 Review Llama license (Good for one physical location.)
- Creation of a client – customer/email entry portal.
- Set up of review campaign.
- Set up of email review request sequence.
- Training on Review Llama admin portal.
Call Tracking
- The plan includes a discount on 1 Toll-Free or Local phone number.
Note: Additional numbers, as well as International numbers, are available at an additional charge. - Included Call Minutes: 200 Min./Month
Note: Additional minutes are available at an additional charge.
- Analytics to track your campaigns
- Record inbound calls for free
Text Message Marketing
- The plan includes a discount on the software platform to perform text messaging campaigns.
Messaging Rates
- .08 Cents Per Text
- $30 Per Promotional Keyword
Note: No texts or keywords are included in the plan. And so, each is billed separately. A larger QTY of texts (2500 a month or more) are eligible for discounted rates.
Security Firewall
The plan includes a discount on one license of LOJO’s monitoring and protection platform.
Platform Features Include:
Monitoring Platform
- Malware Distribution
- Blacklisting Incidents
- SEO Spam
- Phishing Lure Pages
- Whois Changes
- DNS Changes
- SSL Certificates
Protection Platform
- Distributed Denial of Service (DDoS) Attacks
- Software Vulnerability Exploitation Attacks and Attempts (i.e., SQLi, XSS, RFI / LFI, and other similar events)
- Protection against the OWASP Top 10 (and more)
- Access Control Attacks (i.e., Brute Force attempts)
$550/month
(PLUS ONE-TIME SETUP FEE OF $1,800)
The LOJO Marketing software package has 100,000 contacts free and up to 20,000 email sends per month.
Note: Any addition to contact or emails may incur additional fees reflected in the next billing cycle.
- Blog Builder
- Dynamic Landing Pages
- Campaign Tracking
- Dynamic Form Builder
- Reporting and Analytics
- Behavior-Based Email
- CRM & Sales Automation
- Anonymous Visitor ID
- Appointment Scheduling Software
HubSpot Marketing Suite
HubSpot Marketing Suite is ideal if you’re an established brand with a budget to spare. This is a comprehensive, top-of-the-line marketing automation solution that is versatile and scalable, which makes it great for companies expecting growth in terms of market reach and sales.
The list below explains the selling points of HubSpot platform:
- As a full-service, integrated marketing platform, HubSpot can assist your marketing efforts during all the stages of your customer lifecycle.
- HubSpot streamlines your marketing and sales.
- It comes with a comprehensive content management system (CMS) that allows you to create contents and templates for CTAs and landing pages.
- It follows the inbound marketing methodology: attract, convert, close, and delight.
- It has tools that track keywords and create blogs.
- This automation tool has a social media marketing platform designed to promote social engagement.
- It sticks to white glove SEO strategies to uphold your brand’s integrity (no shoddy techniques that Google might penalize).
- The platform comes with analytics to track ROI from your marketing efforts.
- HubSpot integrates your email marketing and leads nurturing with its workflows, lifecycle tracking, and list segmentation capabilities.
Marketing
- Generate qualified leads.
- Create content, capture leads and nurture them until they are sales-ready.
Sales
- Turn leads into customers.
- Engage with potential buyers, demonstrate your product/service and close the deal.
Service
- Turn customers into brand promoters.
- Resolve customer issues to generate positive word of mouth.
What you can do with the HubSpot Marketing Suite:
Turn lead nurturing on autopilot mode with email drip campaigns.
Automated email campaigns allow you to stay in touch with your target audience and previous customers. These personalized emails are sent out on specific timelines and/or based on user actions like after signing up for an account.
In a nutshell, drip emails are about giving the right information to the right people at the right time, which makes them one of the most effective digital marketing tactics. In fact, a recent survey has shown that a well-executed email marketing campaign can produce 18 times more sales than a “generalized broadcast.”
Create personalized workflows.
Marketing automation workflows are the key to build better customer relationships, improve conversion rates, and ultimately drive your sales. While these “goals” require different complex processes, a personalized workflow can deliver them quickly and efficiently.
Your workflow automates manual tasks based on pre-set rules. For instance, it sends an email when a potential client signs up for a newsletter, visits your website, and/or contacts your customer service.
Automate Other Time-Consuming Tasks.
Aside from emails, marketing automation allows you to further streamline the processes involved in customer relationships. For example, your sales team is notified to follow up with a contact who performs the desired action (e.g., post an inquiry or ask about pricing).
Other Marketing Tools
Aside from the two marketing automation tools we recommend–i.e., LOJO Marketing Automation Software and HubSpot Software Suite–we also use other applications that further enhance our digital marketing strategy.
With our 20 years’ experience, we have tried and tested a number of applications and service providers to manage our marketing campaigns. Some were just a temporary fix, but others have been our steady favorites.
We have been constantly testing and discovering new software to make sure that our clients and partners remain up-to-date on the latest programs that can help them increase their productivity and reduce their overhead cost at the same time.
Meanwhile, the following list includes our favorite digital marketing tools that we recommend to our clients based. Take note that we are confident to endorse these apps because of our first-hand experience with them.
Here are a few of our other favorite digital marketing tools:
Review Llama
Review Llama is a platform that focuses on managing and automating your online reviews, allowing you to improve your visibility and boost your credibility.
You might be already aware that customer reviews can make or break your business. One survey released by Search Engine Land has even shown that 72% of consumers trust online reviews as much as recommendations from friends and family.
A separate survey also showed that people trust online customer reviews 12 times more than the product description.
Regardless of the types of reviews you get, Review Llama can help you boost your online visibility and positive word of mouth by systematically driving customers to the review sites of your choice. Also, it lets you know any negative feedback, which gives you an opportunity to regain the trust of some unhappy customers.
- Convert happy customers into promoters on Google, Facebook, and other platforms.
- Prevent negative public reviews by addressing feedback from unhappy clients.
- Monitor customer reviews.
- Turn positive reviews into automated SEO-friendly web and social media content.
By encouraging review etiquette, Review Llama aims to further amplify your good reviews in the public eye, while keeping valuable critique in private.
Review Acquisitions
- Creation of landing page or an easy-to-use widget on a designated page on your website.
- Widget embeddable in email for acquisitions
- Enabled Positive Vs.
- Negative feedback flow
- Reviews generated on review sites
Review Request Campaigns
- Set up of 1 customized email timing sequence
- SMS Messaging (Additional Cost: starts at $8 a month)
- Offline review invitations available
Aggregation
- Auto–publish positive reviews to your website
- Auto share positive reviews to social media
- Embeddable aggregate rating with rich-snippet markup
Reporting
- Anytime Reports Available
To learn more about setting up Review Llama for your company’s reviews and online reputation, just click the button here to set up a no obligation phone call. (It will be approximately a 10-15 min exploratory phone call.)
Email Marketing
Email marketing is often an overlooked marketing strategy for small businesses despite studies showing that it is remarkably effective in driving sales. In fact, a study conducted by McKinsey & Company has shown that it is 40 times more effective than social media in terms of reach, and leads to a buying process that is three times faster than popular social platforms.
Email marketing is a more personalized way to reach your target audience, which makes it effective in boosting your sales even with a small budget.
The list below explains the other notable benefits of a well-executed email marketing campaign:
- Email is the most efficient way to reach mobile users.
- Email marketing is a highly targeted type of marketing.
- It drives online and in-store sales.
- It is a great way to build customer relationships by keeping them informed about events, sales and promotions, product and service updates, etc.
- Email marketing can be integrated with other inbound marketing efforts.
At LOJO, we mainly use two email marketing solutions: Mailchimp and Constant Contact. They have become our steady favorites thanks to their functionality and features that allow us to reach prospective customers and re-engage with previous clients.
MailChimp
Mailchimp is known for its easy-to-use templates, high delivery rates, tons of customization options, A/B testing, just to name a few.
Compared with other email marketing solutions, Mailchimp provides more functionality such as:
- Advanced automation features that allow you to send personalized product recommendations, give purchase follow-ups, set up triggers for online events, etc.
- A comprehensive reporting system that includes geo-tracking, integration with Google Analytics, ROI and revenue reports, etc.
- Their free plan includes 12,000 emails for each month, with a cap of 2,000 subscribers.
Constant Contact
While MailChimp outshines Constant Contact in many key areas, the latter still provides remarkable features that are not available in other email marketing solutions:
- Superior customer service support.
- Over 400 email templates, making it one of the largest free libraries available today.
- Useful native features such as survey and coupon that eliminate the need for external integrations.
- Strict affiliate link policies with a long list of blacklisted domains.
Learn more about setting up Constant Contact! Click the button here to set up a no obligation phone call, so one of our team members call you within 24 hours. (The phone call will last for approximately a 10-15 min.)
Call Fire
CallFire is LOJO’s top choice when it comes to a reliable call center software. It allows businesses to automate their marketing campaigns, and streamline their CRM so the clients’ information and history are accessible to the customer service staff.
Compared to the traditional telephone networks, CallFire, which uses Voice over Internet Protocol or VoIP, is more affordable and more efficient because you can also use email-based voice mail and can take your “phone number” with you anywhere in the world.
These are the other notable benefits of CallFire:
- Engage with customers through text and phone call reminders.
- Save time by sending out personalized messages to the target audience automatically.
- Drive sales.
- Track advertising performance.
- Customized features (e.g., add custom scripts, play pre-recorded voicemails, and record calls).
- A wealth of features such as call tracking, text messaging, voice broadcast, cloud call center, etc.
Voice broadcast.
Send reminders and notifications to a few or thousands of leads instantly.
Call tracking.
Buy one to as many as hundreds or even thousands of toll-free phone numbers to keep track of your marketing and promotional campaigns.
Text messaging.
Send out appointment reminders, important updates, keyword promotions, and SMS polls to your client list.
Interactive voice response.
Use IVR for a phone tree or send outbound interactive messages to get responses.
If you are interested in starting to track you phone calls, click the button here to set up a no obligation phone call with one of our team members.
We recommend QuickBooks Commerce for our clients and partners who need a powerful inventory management platform. This solution allows companies to manage their sales and supply chains through intelligent reports, inventory control, and customer-supplier tracking.
The list below explains what separates QuickBooks Commerce from its competitors:
- All-encompassing platform that tracks products, customers, and insights.
- Visibility and control through its inventory control and business performance report.
- Drive sales with customer engagement tools.
- Save time and overhead cost through “smart automation”.
- Data and cloud security.
Teamwork Project Management
At LOJO, we use Teamwork as our project management solution because of its powerful features that allow our team to work together, deliver fast results, track projects, and keep documentations.
Teamwork offers features that are unparalleled by its competitors.
- Prepare your projects. Teamwork helps you outline everything, from the tiniest tasks, to the biggest milestones.
- Improve collaboration. This project management solution promotes transparency and accountability through visibility and open communication between users.
- Organize workloads. Teamwork allows you to manage your workloads, set your priorities, and see progress for each project.
- See metrics and insights. The platform measures and shows your KPIs through easy-to-understand dashboards.
- Stay within your deadline and budget. It has real-time checks for your deadline and budget.
To take the next step and see if LOJO’s Marketing Software is right for your business, simply click the button here to set up a no-obligation introductory meeting. (Meeting Time: Approximately a 15-25 min phone call/screen share.)
Then, one of our team members will be in touch within 24 hours to set up your meeting.
