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Our intent is to help businesses launch their marketing to new heights.
How Do I Do a Quick Technical SEO Audit For My Site?
There are many aspects to consider when we talk about search engine optimization for your business website. On-page optimization is one (which includes the right type and mix of content), off-page optimization is another (which generally looks at your backlink profile). and then, of course, there’s technical SEO. A technical SEO audit is like taking […]
Search Engine Optimization (SEO) in 2020: 24 Tips From The Top Experts
SEO is ever-changing. Ask any search engine professional or digital marketer worth their salt and they’ll tell you how different things were from three, five, or ten years ago. In fact, for many a search engine optimization practitioner, staying current and up-to-date with the latest developments in SEO is the name of the game on […]
Why Is It Important To Optimize My Google My Business Listing?
For many digital marketing professionals, if we’re talking about getting the most bang-for-our-buck strategy for beefing up your local SEO presence, creating and optimizing your Google My Business listing would be it. Why is Google My Business great for business owners? Google My Business (GMB) is a free tool that helps you manage your brand’s […]
Event Collaterals Supercharge Choate Performance On-Ground Presence at the PRI Trade Show
Choate Engineering Performance is all set to make quite the impact at the 32nd Annual Performance Racing Industry (PRI) Trade Show in Indianapolis this weekend, December 12 to 14, 2019. Armed with a fresh set of marketing collaterals, and a brand new system to capture leads at the event, the Choate Engineering Performance team is pumped […]
Buyer Personas: Why They are Essential and Why You Should Have Them
For every business, growth is key. That means constantly building new relationships, reaching out to more leads, all for the purpose of driving sales. Even as marketers, we understand that our products are not for everyone. Not everybody has a need for our product or a desire for it, and that’s just how it is. […]
The 2020 Holiday Guide For Your Social Media Calendar
Are you already starting to put together your social media calendar for the year 2020? Look at you trying to get a headstart before the holiday rush– good for you! But do you sometimes feel like maybe, despite your shiny new 2020 social media calendar, you might be missing out on some holidays? Of course […]
Is There Ever a Time to Not Have a Contact Page on a Site?
When putting together a new site, folks are likely to spend the most time on the Home page. Which is OK— after all, this is the first page that visitors are going to see when they come to check out your site. First impressions and all that, right? Did you know, however, that for many […]
Farewell to Flash: Everything You Need to Know
Ladies and gentlemen, it looks like Steve Jobs’ vision of an internet without the Flash Player is finally going to be a reality by the end of 2020. Adobe will finally be discontinuing the support of the Flash player, one of the web’s original building blocks that made it into the fun and crazy digital […]
Getting into WordPress Gutenberg: 4 Reasons to Love Blocks (If You Haven’t Already)
It’s been almost a year since the Gutenberg content editor for WordPress was rolled out, and reception has been generally mixed: some people like the new user-friendly approach to building new content for WordPress, others simply don’t care for it, and there are also those who hate it with a passion. To this day, a […]
I Need to Come Up with a Website Real Quick– What Should My Site Have?
Nowadays, you can easily set up your own website. Discover what you would need to have your site up and running right away. One of the greatest things about websites today is that you can easily set one up yourself. Sure, you’ll find no shortage of web designers and web developers to build one for […]
