Welcome to our learning center!
Our intent is to help businesses launch their marketing to new heights.
What is an industry authority, in terms of Search Engine Optimization (SEO)?
When we talk about SEO in the context of inbound marketing, what we are really discussing is Search Engine Optimization or the various techniques and methods a website uses to attract traffic or visits from search engines like Google, Yahoo, and Bing. Search engines are designed with the specific purpose of looking for websites that contain […]
Top SEO Tips For Your Business
Search engine optimization is a critical component of your business’s online marketing strategy and overall branding efforts, but the end result of receiving a high rank on search engines for keywords isn’t the only part of SEO that you should be focusing on. Read ahead for leading tips on the various ways you can boost […]
Discover how design plays a part in your inbound marketing efforts
It’s true, there is no real measuring stick that shows the return on investment from design, but it is arguably the most important investment you will put into inbound marketing. One of the most prominent case studies where design really won the arms race is between the Zune and iPod. Many people are aware of […]
What are Call To Actions and Why are They Important?
Go ahead and step back however many years it may be back when you were dating. Let’s say you are around the person you are/were trying to get with, and they take the liberty of letting you know that they are single. Seems to be great news…or is it? What were they getting at? Is […]
Why is Email Marketing Important?
We know what you’re thinking…every time you hear email marketing the first thing that pops in your head is “spam”. And of course nobody likes spam…even the canned meat induces heavy breathing. But the cold hard fact is that email marketing works. How much does it work? How does 4400% sound? Yeah that is right, […]
What makes a good business logo?
A good business logo won’t make the difference between your business being successful and your business failing, but it will certainly provide a fantastic foundation. A logo gives the outside world an instant visual impression of your brand; a good one is worth a thousand words, and sometimes even more. When picking out, choosing or […]
What Makes a Good Facebook Landing Page?
If you’re already using Facebook for showcasing your business and taking advantage of it as a social media platform, then way to go! But the truth of the matter is, there is more to Facebook than likes, comments and shares; in fact, did you know that according to the research site, Emarketer, Facebook and Twitter alone, will combine this year […]
Why Fresh Content is Very Important for Your Website and SEO
Your website is a living, breathing organism on the internet that always needs some tender love and care. A lot of people will just start it up, and once the website gets going and the programmer is done coding, they think it will just drive itself home. But that’s like thinking that you only have […]
New Rocklin Web Design Launch: Sustainable Technologies!
LOJO is excited to announce that we have just released the new Rocklin website design for our clients, at Sustainable Technologies! For over a decade, the team of engineers and builders at Sustainable Technologies have been creating and developing a wide range of efficient and innovative mounting solutions and other products for the solar and […]
What is Email Marketing?
You might have heard the term, Email Marketing, while browsing the Internet, attending conferences or maybe even during marketing research meetings. So what exactly is it? Email marketing occurs when a company sends a message to a group of people by use of electronic email. Most commonly they will send advertisements, requests for business, or […]
