Your website is a living, breathing organism on the internet that always needs some tender love and care. A lot of people will just start it up, and once the website gets going and the programmer is done coding, they think it will just drive itself home. But that’s like thinking that you only have […]
You might have heard the term, Email Marketing, while browsing the Internet, attending conferences or maybe even during marketing research meetings. So what exactly is it? Email marketing occurs when a company sends a message to a group of people by use of electronic email. Most commonly they will send advertisements, requests for business, or […]
Well you must have put a lot of work into preparing that website before ending up here. You spent all that time making the background flow with the links, and just guessing, but this was probably more than a side project due to our ever increasing reliance on technology. And now you’ve searched for your […]
In a world of information overload it can feel like a true battle to make your message stand out to your target market. Let’s face it, they are in taking millions of messages a day. Every time they drive down the street, look at their phone, or step inside a store they are pummeled with […]
Are you looking forward to writing a press release? Discover the how-to and the must-do that will help your story be published. When figuring out how a press release works, it’s probably a good idea to first know exactly what a press release is. A press release is a short, captivating news story that is […]
For business owners trying to operate and improve the success of their website, Google Analytics is a great tool. It gives you concrete marketing data that actually allows you to evaluate your site’s performance. You can learn how many people are visiting your site, when are the high traffic times and where these people are […]
One of the very first impressions you make on a visitor to your site (and thus your business) is how long is takes for your website to load on their computer or device, or how fast your website is. The bottom line is that website speed matters and it matters for a variety of important […]
Spread the word about your business with a press release When we think about press releases we usually picture a large corporation dealing with major media outlets and newspapers, such as when they make a public relations statement or reveal new information about an upcoming product. But did you know that any business, including yours, […]
So, you’ve just opened a new business, or are celebrating a milestone, and now you’re wondering what to do after the ribbon-cutting ceremony is over? First of all, congratulations! Opening, maintaining and growing your business is by no means a small task, so we would like to help you maximize your local marketing efforts by […]
What’s the difference between SEO (Search Engine Optimization) and PPC (Pay-per-click)? SEO and PPC are both methods of attracting and generating traffic to your site, and even though they rely on different tactics for doing so and often yield different results, they should both be used as part of a comprehensive online marketing strategy. What […]
