Boosting your online presence and brand awareness with customer-centric strategies Did you know that according to recent marketing research, when it comes to interacting with businesses, 91% of people unsubscribe to business email lists, 86% of people skip the ads on television, and that 200 million people are on the Do Not Call List? More […]
Are you unsatisfied with the amount of traffic your website is getting, or the online presence of your business in general? If your business isn’t utilizing the most up to date options available in website marketing and design, then you are missing out on the biggest potential source for customers. To illustrate, consider the fact […]
Lately I’ve been playing a certain racecar video game extensively, and it got me thinking about how many similarities web design, web development, and online marketing have with the aspects of automotive racing. Running a business is just like being a racecar driver. And here is my metaphor. Before you can enter a race, you […]
Facebook has become one of the best social media platforms to help promote your small business. But you might not be taking full advantage of this free advertising tool. Using Facebook as a free Sacramento marketing platform can benefit your business, but not if you’re making some of these common mistakes: Too often we see […]
Once again, the rules of engagement have changed. Customer engagement has been the buzz since the rise of social media integration in branding and in marketing. We cannot deny the fact that nowadays, providing a positive experience for the customer isn’t enough. You might have the best marketing team on the block with a good […]
Social media is an indispensable marketing tool in gaining traffic and in attracting attention to your website. Not only does it improve in ROI, but it also helps in building online branding and awareness. How can a bunch of likes, shares, and tweets make a difference for your company? All of these can be determined […]
Social media as a business asset is an undeniable fact. Social media provided a new avenue for marketing and advertising opportunities; however, those aren’t the only things that were made possible. It is one of the most effective ways to build a connection; it is a bridge between the industry you are in, as well […]
After utilizing various marketing techniques to build your brand, what you have established is known as your online reputation. Having a reputation online is not a walk in the park to achieve, nor is it a bed of roses to maintain. There will always be situations coming your way to threaten your reputation. Keep in […]
Everyone in the business is hearing news of social media success — success that brought their businesses to new heights as they have used different social media channels to propagate their brand. However, not all companies are enjoying the benefits of social media. We all might have an idea of how it works, but that […]
In building a continuous relationship with your customers, it’s important to develop their loyalty towards your brand. Actions speak louder than words, “humanizing” your brand is an exceptionally inexpensive and easy way to reach out to your customers. As they say, it’s the thought that counts. Your actions towards your customers are important when it […]
